ASICS
New York, NY
Type: Flagship Retail Store
Scope: Major Interior Remodel
Materials: Epoxy floors, walls throughout the space have fluid forms, custom fixtures are detailed with stainless steel, vacuum formed and high gloss painted finish, custom wallpaper
VERDEGO designed the first ASICS stand-alone store in the U.S. for its technologically advanced shoe and clothing lines. The store is strategically located across from Bryant Park in New York City and is a vibrant center for the running community with the New York Marathon as one of the biggest races it serves.
ASICS, a Japan based company, wanted a sleek, and bold design. VERDEGO’s response was a clean, sharp and minimalistic design that spoke to the companies’ brand and aesthetic. The design incorporates a custom Foot ID room that analyzes a runner’s foot and gait in order to pair them with the perfect shoe. In collaboration with designer Sarai Grenell.
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