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VERDEGO
  • Work
  • About
  • TEAM
  • BODEGA POP-UP

ASICS

New York, NY

Type: Flagship Retail Store

Scope: Major Interior Remodel

Materials: Epoxy floors, walls throughout the space have fluid forms, custom fixtures are detailed with stainless steel, vacuum formed and high gloss painted finish, custom wallpaper

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VERDEGO designed the first ASICS stand-alone store in the U.S. for its technologically advanced shoe and clothing lines. The store is strategically located across from Bryant Park in New York City and is a vibrant center for the running community with the New York Marathon as one of the biggest races it serves.        

ASICS, a Japan based company, wanted a sleek, and bold design. VERDEGO’s response was a clean, sharp and minimalistic design that spoke to the companies’ brand and aesthetic. The design incorporates a custom Foot ID room that analyzes a runner’s foot and gait in order to pair them with the perfect shoe. In collaboration with designer Sarai Grenell.

 

Press:

NY Mag

Architizer

Glamour