Type: Flagship Retail Store
Scope: Major Interior Remodel
Materials: reclaimed timber, custom powder coated steel snowboard press, existing iron columns were sandblasted to original finish, vintage furniture and displays.
Located in the heart of Soho, NYC, VERDEGO redesigned the existing Burton store located at the intersection of Spring and Mercer Streets. We took design cues from Burton’s headquarters and snowboard fabrication shop in Burlington, Vermont.
The design incorporates elements of the mountains, authentic materials such as barn wood, distressed steel and reclaimed wood timbers along side of cutting edge technology to create a potent customer experience. Highlights of the store include a vintage chairlift inspired feature, a replica of a snowboard fabrication press and a wood cabin made from reclaimed timbers. In collaboration with designer Sarai Grenell.